Since 2009, Boundless has served numerous leading ophthalmology brands that help people with certain eye diseases get the most out of their vision every day.
With progressive eye diseases, the stakes are high—once vision is lost, it cannot be restored. This makes early detection and diagnosis critical so that doctors can intervene to preserve as much of their patients’ vision as possible.
In the fight against many sight-threatening diseases, much of the battle is already won, thanks to advances in diagnostic and treatment technology. But there is still more to be done to get doctors to lead the charge with a proactive mindset and use these solutions sooner.
Take glaucoma for example—the number one cause of irreversible blindness: Today, there are over 80 million people worldwide living with the condition. For decades, doctors have treated glaucoma with a “wait and see” approach to monitor disease progression. Many have become set in their ways, prescribing drops intended to help manage eye pressure as progression continues and then incorporating surgical options as a last resort.
Unfortunately, many drops cause bothersome side effects that result in patients ditching them altogether. So how do doctors ensure patients get the treatment they need? Evidence is growing that the optimal approach is to drop the drops and assert more control over outcomes by using the latest minimally invasive surgical treatment advancements to help address disease progression and preserve vision.
As these interventional treatment paradigms continue to emerge and evolve in ophthalmology, patients can also take critical action to stay ahead of potential vision loss.
Anyone can start taking proactive steps for their vision today. Some tips to help keep your vision in tip-top shape include:
- Scheduling regular eye exams
- Asking your doctor if you are at risk for eye diseases
- Finding out if your family has a history of eye diseases
- Maintaining a healthy lifestyle by eating well and staying active
- Taking short breaks from looking at computer screens
- Wearing sunglasses to protect your eyes from the sun
- Using eye protection while playing sports or using tools
Over the years, we’ve successfully managed numerous product launches, rebrands, and disease awareness campaigns in ophthalmology. Through a variety of innovative and visually striking marketing tools, we have effectively introduced new FDA-approved products to the market, ensuring success for both our clients and their brands.
Our goal here at Boundless continues to be breaking barriers and expanding the benefits our clients can give healthcare providers and patients.
Sources:
- JohnsHopkins Medical. Glaucoma.
- National Eye Institute. (2021). Keep Your EyesHealthy.
