The American Academy of Ophthalmology (AAO) is a professional organization dedicated to advancing the field of ophthalmology and improving eye care. Founded in 1896, AAO has provided education, advocacy, and resources for those in this field for over a century.
Its annual conference is always a busy event for ophthalmologists and eye care professionals, and this year’s meeting in Chicago was no exception. Boundless continued building on its deep experience in this category by sending representatives from multiple disciplines for the third straight year.
We were able to gain insights on the latest advancements in ophthalmology through keynote speeches, exhibition showcases, and networking events. As two individuals who work closely with our ophthalmology clients in the glaucoma, corneal, and retinal therapeutic areas, we always strive to better understand our professional target audiences. The AAO conference is a perfect opportunity to learn firsthand about the needs and preferences of these healthcare professionals and the challenges they face so we can better tailor the engagements and communications we create on behalf of our clients.
These are just a few of the key exhibition highlights we found as we walked the vast conference floor:
- An interactive AI chatbot in both HCP and patient personas
- Live product demonstrations
- Bold creative campaigns to catch attendees’ attention
- Unique and surprising newcomers who have not previously exhibited, such as Clinique cosmetics
- Marketing materials that explore new ways to engage ophthalmologists
Attending key conferences such as the AAO annual meeting is one of the many ways we deepen existing client relationships and begin to build new ones.
